Topic: Google Ads
All materials on «Google Ads»
Google Ads
How much Google Ads costs: what makes up the budget
An honest look at the cost of Google Ads: how the price of a click is formed in the auction, how much to set aside at the start, and how budgets differ between Search, Shopping and Performance Max — with real figures from VELAR cases.
Google Ads
Performance Max in Google Ads: how it works and who it suits
Performance Max without the myths: how the algorithm makes decisions, who PMax delivers results for and whose budget it burns. Real VELAR cases: PLAY VINYL (ROAS 791% → 1091%) and TOP TREND (5,000+ leads within KPI).
Meta Ads
Meta Ads or Google Ads: which to choose for your business
Targeting or search? We break down the key differences between Meta Ads and Google Ads, which niches each one wins in — and when it is better to run both.