Blog
Guides, strategies and breakdowns about advertising and growing your online business
A landing page for advertising: what it needs to actually sell
The structure of a converting landing page for Meta and Google Ads: the first screen, the offer, social proof, the enquiry form, load speed. A VELAR case — DTA Academy: a separate landing page for every course direction.
Instagram advertising for business: how it works and how to launch it
A step-by-step guide to how targeted advertising on Instagram works in 2026: algorithm mechanics, audiences, formats, budget and a step-by-step first campaign launch. With a real VELAR case — Be Yoga, 363% ROAS.
Lead generation: what it is and how to attract leads online
Lead generation in plain terms: what a lead is, how it differs from an enquiry and a customer, which channels work in 2026, and separately — how lead generation works in B2B. VELAR cases: Kanapka (quiz funnel, ~$2 per lead) and TOP TREND (5,000+ leads within KPI).
How much Google Ads costs: what makes up the budget
An honest look at the cost of Google Ads: how the price of a click is formed in the auction, how much to set aside at the start, and how budgets differ between Search, Shopping and Performance Max — with real figures from VELAR cases.
How to scale advertising without losing profitability
A detailed guide to scaling Meta and Google Ads: why ROAS falls when you raise the budget, the 20–30% rule, vertical vs horizontal scaling and a readiness checklist. A real VELAR case — TOP TREND.
Performance Max in Google Ads: how it works and who it suits
Performance Max without the myths: how the algorithm makes decisions, who PMax delivers results for and whose budget it burns. Real VELAR cases: PLAY VINYL (ROAS 791% → 1091%) and TOP TREND (5,000+ leads within KPI).
Creatives that sell: video, static and UGC in Meta Ads
Which to choose — video, static or UGC — and how to test creatives properly in Meta Ads. Real examples from VELAR's practice: Be Yoga (363% ROAS) and Kanapka (~$2 per lead).
Checklist: how to prepare an online store for an advertising launch
20 mandatory items before launching Meta Ads or Google Ads: technical tracking, landing page, catalogue, offer, analytics — and VELAR's firm position on when we refuse to launch.
How much targeted advertising costs in Ukraine: what makes up the budget
An honest look at the cost of targeted advertising: what the budget is made of, how much to set aside for a test, how paying a freelancer differs from paying an agency — and how to tell whether advertising is actually profitable for you.